The Queen Line - Packaging Design
When the master soap maker at Dirty Girl Soap Co. approached me about designing labels for their new product line, it was clear that the new Queen Line wasn't just a brand; it was a declaration of empowerment, sophistication, and timeless elegance. Designed for women ready to embrace their inner queen, the labels had to embody the regal aspirations of the target audience while reflecting the company's commitment to organic, clean ingredients.
Designing for the Queen
The Queen Line’s target market is women who exude wisdom and power at any age. These discerning individuals seek products that align with their values of authenticity and quality. They understand the importance of self-care and appreciate the rejuvenating benefits of natural ingredients.
Design Goals:
1. The label design should evoke a sense of royalty and majesty, resonating with the wisdom and power of our target audience.
2. Celebrating femininity and empowerment without age constraints is vital. The design should inspire women to embrace their innate strength and beauty.
3. Reflecting the brand's commitment to organic, clean ingredients is crucial. The label design should convey purity and naturalness.
4. The design must exude luxury and refinement, appealing to the refined tastes of our discerning clientele.
Design Process
Research and Inspiration: I began by diving into the world of femininity, wisdom, and power, exploring historical and contemporary symbols to infuse the designs with grace and authority.
Concept Exploration: I crafted three unique concepts: the first exploring botanical drawings, the second blending geometric lines with the fluidity of water ripples, and the third exuding classical elegance with regal undertones.
Final Design Selection: After thoughtful consideration, the client chose the second concept, which she felt aligned perfectly with the brand's ethos.
Design Elements
The final label design for The Queen Line soap and skin care products captures the essence of regal elegance and feminine empowerment. A palette of rich, earthy tones conveys a sense of grounded luxury, while subtle nature-inspired accents reflect the brand's commitment to organic, clean ingredients. The typography conveys a sense of understated sophistication, enhancing the overall aura of luxury.
In crafting the label design for The Queen Line soap and skin care products, I sought to capture not only a visual identity but also a philosophy—the celebration of feminine wisdom and power. The Queen Line is thoughtfully designed from the raw ingredients to the finished packaging to resonate deeply with its target demographic of empowered, sophisticated women ready to embrace their inner queen.