Brand Identity + Logo Design

Green Space provides expertise in landscape architecture, arboriculture, urban ecology, LEED and green roof design. To capture the brand personality, a hero mark was created plus a secondary logo for smaller print applications. The design of the hero mark reflects both the environmental and architectural aspects of the company. Nine blocks are used to speak to the architectural nature of the company’s work. Abstract nature imagery is used to speak to the landscape and environmental work. Three of the blocks are picked out in color and echoed in the three E’s in the company name. These details emphasize the Environmental, Ecological, and Earth-centred work the company partakes in.