Designing The Badass Planner
The Badass Planner is a comprehensive planning system developed by Janell Karst, an Executive, Business + Mindset Coach with over 20 years of experience across the corporate, entrepreneurial, and coaching sectors. She aimed to engage with a high-vibe graphic designer who could help bring her vision of creating a powerful tool for high-performers, impact-makers, empire-builders, and, of course, badasses. The planner consolidates various planning aspects into one seamless and professionally designed system.
I designed the Badass Planner visual identity from the early ideas and concepts Janell had created. The end result is a 238-page, undated, quarterly planner that has received all 5 star reviews on Amazon.
Mission
Design a logo for the BadAss Planner.
Develop a visually appealing and user-friendly print design for The Badass Planner.
Communicate the planner's multifunctionality in consolidating goal setting, planners, trackers, and reflection tools.
Reflect the planner's empowering and transformative qualities through the design.
Design Details
The graphic design approach for the BadAss Planner revolves around the central theme of empowerment and focus. The colour palette exudes vibrancy and energy, reinforcing the transformative potential of the planner. Bold typography and empowering imagery take center stage, promoting readability and conveying a sense of authority. The cover design features striking typography and empowering copy, setting the tone for the planner's contents. Inside, a clean and intuitive layout organizes various sections seamlessly, maintaining consistency with the chosen colour scheme. Monthly, weekly, and daily pages are designed to facilitate goal setting, habit tracking, and reflection. Strategic incorporation of coaching prompts ("Real Talk" segments featuring insights from Janell Karst) adds depth to the planner's content. The mix of motivational quotes strategically placed throughout amplifies the user's planning journey. This design not only enhances clarity and focus but also embodies the essence of empowerment, creating a planner that inspires and motivates.
Results and Impact
User feedback for the Badass Planner has been overwhelmingly positive, with users praising its design, functionality, and motivational elements. Currently, the Badass Planner has only 5 star reviews on Amazon. Initial impressions highlight the seamless integration of coaching insights and planning tools, creating a holistic user experience. Sales performance reflects the planner's success as it becomes a sought-after tool for individuals committed to transforming their lives. The planner's impact extends to social media platforms, where strong engagement is observed. Users actively share images and testimonials, contributing to increased brand visibility and recognition within the planning and personal development community. The Badass Planner has not only resonated with users but has also begun to establish a significant online presence, fostering a community of individuals inspired by its empowering design and transformative features.
The design of The Badass Planner successfully conveys its transformative potential, empowering users to embrace a life of purpose, focus, and achievement. The colour palette of teal green and hot pink adds a vibrant and energetic touch, making the planner visually appealing and memorable. The combination of bold visuals, strategic layout, and motivational elements has contributed to the planner's success in the market, making it a valuable asset for those seeking to revolutionize their planning and unleash their inner badass.