Branding + Logo Design

Exclusively made on Vancouver Island, Amor Fati soap is created in small, artisan-sized batches using the cold process method of soap making. Only clean, high-quality ingredients are used to make each batch. And the name? It means love of fate. 

I have had the pleasure of working with Amor Fati since the very first steps of defining the brand style and image. The dahlia flower is featured to represent inner strength, as well as staying graceful and kind under pressure while following your own unique path. There is also a nod to morse code in the soap labels, with the flower representing the dots and the leaves representing the dashes, thereby spelling out AF.